Top voted finalists in the 2012 People's Choice Power bull,display their new jackets Jan 16. CSA Pres. James Dilka, left, joins representatives from J&C Simmental, Long's Simmentals, Oak Meadow Farms, JS Simmentals, Ruby Cattle Co, Oval F Ranch, and Grass-Lunning Simmental. Far right, sponsors Lori, Val & Kelly of Eperspacher Ent., offer their congratulations.	The 2012 Power Bull was consigned by Ruby Cattle Company of Iowa. Leslie Ruby's father, Ken, of Missouri, was the lucky winner out of about 100 participants from throughout the U.S. Son-in-law, Nate, did the honors of selecting PVSF Ruby Madden 126Y. Power Bull sponsors Purina Mills, represented by Bob Pemberton and Megan Bryant, and Eberpsacher Enterprises, represented by Lori and Val Eberspacher, join Ruby's in the celebration picture.

Previous People's Choice Power Bull winners were:
People's Choice Power Bull marked its 8th year in 2012. Previous winners were:

• 2011 – Ruby NFF Expedition 021X, from Ruby Cattle Co & Nelson Farms, was selected the 2011 Power Bull by Alfred Bayer. Ruby also had high selling bull lot in the sale. Event sponsor: Purina Mills and Eberspacher Enterprises.

• 2010 – Long Simmental’s red yearling bull, Cowboy Amigo W7, was selected the Power Bull by Jeff Springer. “Winning the Power Bull and having all our fellow breeders admire our cattle is a true honor,” said Iowa breeder Rob Long. Event sponsor: Purina Mills and Eberspacher Enterprises.

• 2009 – Scott Grass & his crew pooled their money to buy the winning ticket and then selected their own Grass-Lunning percentage bull to win. Event sponsor: Purina Mills

• 2008 – Phil Curtis of Michigan used the internet option of buying his lucky ticket. His designated rep selected Triple C Main Event T074 as the Power Bull. Event sponsor: ShowRite Feeds.

• 2007 – The odds were steep but JS Simmental of Iowa, won it all. The breeder not only had a bull in the top six selected by the crowd, but then Jay Steenhoek’s own name was drawn out of the locked box. Steenhoek selected his own bull to be named 2007 winner.  Event sponsor: Ivesco and Pfizer Animal Health.

• 2006 – Teenager Darby Reynolds of New York was drawn as the 2006 winner. Her dad, Art, purchased the ticket in Darby’s name, then the pair selected Triple C Extra Power R09E as the Power Bull.  Event sponsor: Pfizer Animal Health and Stockmen's Supply.

• 2005 — Rob Pischel of Nebraska selected a bull from J&C Simmental as the first winner. On a sale flyer featuring prodigy of the bull, renamed J&C Power Bull, Rob recently wrote: “It looks like winning that bull will help out our program.”  Event sponsor: Pfizer Animal Health and Stockmen's Supply.